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In 2010, China overtook Japan to become the world’s second-largest economy after the United States (table 1).

The highest growth potential lies in the inland urban centers, as Chinese citizens continue a massive migration from rural areas to the cities.The Chinese market is the new focus for luxury and glamour for many types of jewelry (figure 1).Although the explosive growth of the last three decades is predicted to slow, domestic consumption and discretionary spending is expected to rise.The West’s fascination with China as an economic powerhouse is equaled by the tremendous opportunities found there.The title of a 2004 article, “The Chinese Century,” summed up the widespread sentiment that China will become the world’s leading economic power and most influential country early in this century (Fishman, 2004).

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