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"Smartphones provide all the critical pieces for these new services.
They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.
He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.
But now the mobile market is mature enough for a sea change.
"It is a dream that a lot of people have been thinking about for a long time," Sideman told me, relaxing at a conference table in his midtown New York office.
"The broadcaster is not the only content creator in the room," says Sideman.These cost coins, which you earn from spending time interacting on You Now.Users can also give premium goods, which cost money to acquire.This growth is part of a broader boom in live streaming services.Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.